7 Affordable Summer Trends to Tap Into Right Now From Target

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Summer fashion may be a lot of things (adventurous immediately comes to mind), but one thing you can't accuse it of being is boring. And summer 2023 fashion specifically? Well let's just say it has a lot going for it. The juicy hues, the skin-baring silhouettes, the throwback details — all of it is giving *spicy* and just begging for you to have some fun with it. Whether you want to dip your toes into one trend or try them all out, Target makes it easy to commit with affordable styles from its in-house brand Wild Fable. Which trend will you be trying out this season?

01
Lavender

Lavender

Seasonal colors are one of the easiest trends to experiment with since they're so broad and can be executed in a multitude of ways. For instance, you can bring color into a look via an accent piece, like an accessory, for a subtle statement or wear it head to toe for a bold effect. Summer is typically about saturated shades and bright whites, but there is one pastel that's been popping up everywhere: lavender.

The pretty pale hue may be considered tame for maximalists, but for neutral lovers, it's the perfect stepping stone to wearing more color. Dip your toes in (literally) with nail polish, have fun with a top or workout set, or go full-on with a dress. To make things even easier, this shade looks great with denim!

02
'90s Influences

'90s Influences

The '90s called — and they want to know how we're making their pieces look so good. While there are some trends that should be left firmly in 1997 (pants under skirts, we're looking at you), there are some that look even better now than they did back then. From halter tops to square necklines with spaghetti straps to strapless tube dresses to butterfly prints, these micro trends collectively combine to create a distinctly '90s vibe. The modern appeal of these pieces lies in the minimalism and simplicity of the cuts; paring back the look and distilling it into just one defining element helps them feel more refined than retro.

03
Red

Red

If there was one trend seen almost universally across the spring/summer runways this year, it was a striking saffron shade. Unlike lavender, this is not for the faint of heart or subtle of dressers — in fact, the more you can incorporate the spicy hue into your look from top to toe, the more in keeping with the bold trend you'll be. Pair a tank top with matching bottoms or opt for a dress with coordinating shoes, and don't forget the nail polish!

04
Matching Sets

Matching Sets

Matching sets can basically be considered a new classic at this point, but with so many possible variations, there are still fun ways to put a fresh take on them season after season. Last summer's pajama-inspired sets have made way for this summer's tennis-inspired sweat sets and lingerie-style bra tops with pull-on skirts. Whether you're in the mood for something sweet and floral, crisp white (and perhaps bridal?), or punchy and sporty, this trend is easy to get in on since there's a set for every style and occasion.

05
Crochet

Crochet

Between fringe and bell bottoms, it's clear the '70s are back. Exhibit A: crochet ruled the runways with the airy, open weave knit seen on everything from dresses to skirts to tops. Bring the throwback trend firmly into 2023 with bright, multi-colored pieces in trendy silhouettes like halter tops and slip dresses. With their breezy construction, crochet pieces naturally shine as cover-ups on vacation, but can work just as well for every day — just add a layer underneath or a jacket on top.

06
Tiered Dresses

Tiered Dresses

Comfy, throw-and-go house dresses have been a hallmark of warm-weather style for years now and they're not going anywhere (did we mention the comfy part?). Rather than opting for the midi version that's been popular in seasons past, go for a mini instead. The signature tiered, A-line skirt is still present, but in a shorter silhouette that feels just a little more playful — but still definitely comfy enough to take a nap in should you wish.

07
Cargo Pants

Cargo Pants

The utilitarian trend has been gaining momentum these past few seasons, and now cargo pants are having their moment in the spotlight. Veer from the typical denim and twill pairs and instead reach for a lightweight nylon one. The low rise, billowy, parachute shape, and bright color options feel fun and fresh, especially for the summer.